Department of Women Development Cell organised a Reel Making Competition on “Beyond Labels”-Breaking gender roles on 26th February, 2026 for SYBMS students. 32 students participated.

Date & Time: 26th February, 2026
Department / Committee: Women Development Cell
No. of Participants: 32
Nature of Activity: Reel Making
Mode of Activity: Offline
Name of Activity In- charge: Dr. Akansha Thakur
Target Audience: SYBMS students

Objectives:
1. To promote awareness about gender equality and encourage students to challenge traditional gender stereotypes in society.
2. To encourage creative expression among students through digital media such as short reels and visual storytelling.
3. To sensitize students towards social issues related to gender bias discrimination, and unequal opportunities.
4. To develop communication and digital skills by motivating students to use innovative ideas, visuals, and messages in reel making.

Methodology 
1. Notice was circulated 
2. Students were given guidelines for preparing reels
3. Google Drive was created for reel submission
4. Deadline was given for reel submission

Outcomes:
1. Increased Awareness: Students developed a better understanding of gender stereotypes and the importance of equality and inclusivity in society.
2. Enhanced Creativity: Participants improved their creative and storytelling abilities through the use of digital media and innovative concepts.
3. Skill Development: The competition helped students strengthen their communication, teamwork, and digital content creation skills.
4. Positive Social Perspective: Students were encouraged to think critically about social norms and promote progressive attitudes toward gender roles.

SWOT Analysis of the Event:

Strength:
• Encouraged creative expression and innovative thinking among students.
• Created awareness about gender equality and social stereotypes.
• Promoted the use of digital media and storytelling skills.
• High level of student engagement and participation.

Weakness:
• Limited technical knowledge of video editing or reel creation among some students.
• Time constraints in creating and submitting quality reels.
• Variation in availability of resources such as good cameras or editing software.

Opportunity:
• Opportunity to promote social awareness about gender equality within and beyond the campus.
• Development of digital and media skills useful for future careers.
• Possibility to share reels on social media to reach a wider audience.
• Encourages future creative competitions and collaborations.

Threats:
• Risk of misinterpretation of sensitive gender-related topics.
• Technical issues such as poor internet connectivity or file submission problems.
• Possibility of copyright issues related to music or visuals used in reels.
• Unequal access to technology and editing tools among participants.